HELMET
Months of preparation went into planning out the messaging and designs for this throwback to hand-lettering. The designs feature the sponsors that have supported me over the years and skate mottos that I live by. I collaborated with Rebekah Alexander, who did the fantastic illustration of my dog on the back of the helmet. All the designs were done with Posca Paint Pens.
PROJECT SCOPE
Hand Lettering
Helmet Photography / Gif by Sean Ferguson
MAGAZINE
The NoCoast Skate Report is a collaborative downhill skate magazine featuring stories and images collected from five different states. Issue one was printed in late September of 2015 and was funded through PayPal, GoFund Me and personal donations. We exceeded our goal by $125 and were able to produce 90 copies of the magazine shipped across the U.S, Canada and Japan. Each copy was perfect bound by hand, signed and numbered.
29 donors
$2,375 Funds Raised
2 rentals
4,862 Miles Traveled
5 STATES
8,441 Photos Taken
9 MONTHS
119.8 Gigs of Media
Behind the Scenes
"Out for a Rip – The Ozarks" – Article for Wheelbase Magazine: Issue 3
PHOTOGRAPHY
Documenting the downhill skate scene has always been top priority for NoCoast Skate. The landscapes we encounter are just as important as how you get down them.
Featured in Wheelbase Magazine: Issue 3
"Out for a Rip – The Ozarks" – Article for Wheelbase Magazine: Issue 3
Featured in Wheelbase Magazine: Issue 3
Gif from trip to Arkansas for Wheelbase Magazine.
Featured in Concrete Wave Vol. 12 No.2
Featured in NoCoast Skate Report
Featured in multiple social media ads for Rey Trucks
Featured in the NoCoast Skate Report
THE BRAND
Originally NoCoast Skate was a platform to share videos and images coming from Oklahoma. This quickly spread to include any states without a coast. We gave them a voice and people have been listening. The brand is instantly recognizable in the skate community, whether it's on a t-shirt, a video or on racing leathers.
Blog
The NoCoast Skate blog has been the original platform for us to share media content since 2010. This is where we built the core of our audience with images and videos from skate trips. The blog was also great for early product reviews and rider profiles where we wanted large images and large video embeds.
3,497 Followers
986 Photos
333 Videos
1,577 Posts
Standout Blog Post
364 Notes
"The four amigos. A couple of Sector 9's, a Dervish and an Arbor."
SOCIAL MEDIA
The NoCoast Skate Facebook page was created in early 2014. Since then we have seen a dramatic rise in traffic to Facebook and have since used it as the major platform for sharing content. We post daily images, videos and stories that are curated from riders around our skate scene.
1,358
FANS
Top 2 countries by fans:
U.S. (691) / Brazil (128)
10% WOMEN
90% MEN
• 998 avg. link reach
• 6,182 avg. video reach
Prime time:
12pm & 8pm
• 765 avg. photo reach
• 2,648 avg. post reach
Standout Facebook Posts
82,000 Reach
875 Views
911 Engagements
122 Liked
42,000 Reach
12,990 Views
173 Shares
124 Reactions
VIDEOGRAPHY
Videos are what drive the skate community. We have a saying, that if it wasn't on film it didn't happen. Since late 2011 NoCoast Skate has primarily used Vimeo to share high-quality video content.
217 Videos
397,459 Loads
97,580 Plays
This video of Knute Neby for Blood Orange wheels holds the record for all statistics on our Vimeo account.
2,362 Plays
5,838 Loads
10 Likes